Marketing

Marketing MKT201 Group-Based Assignment Done by V Madhumitha (J1011064) Mathew Kan (Y1115219) Khong Seow LI (J1011251) Q1 [pic] The Marketing purlieu includes portions and forces that exploit the disposals ability to descriptor and maintain birth with the calculateed customers. It consists of the little and Macro surrounds. Micro environment is one which is reason to the system of rules and affects the ability in component the customers, whereas the Macro environment contains a larger external factor that influences the micro environment. let us now analyze twain the environments to identify the opportunities they declargon oneself and threats they impose. [pic] The to a higher place figure represents forces in the large environment which affects the opportunities and threats of the macro instruction environment. 5 of the forces namely; demographic, sparing, favorable-cultural, natural and technology argon the main forces that ordain lead to new opportunities and threats. We go forth now explore into the macro environment of Samsung Electronics. Demographic As Samsung Electronics offers a wide ikon of technologically advanced mobiles, they be much suited towards hind end markets that are more affluent in rearing.

Therefore, the target markets would be highly-developed countries where the component of degree holders are more than create countries where the education levels are lower and the percentage of illiterates are high. Economic A target market purchasing mightiness exit figure on its current debt, savings, income and credit accessibility which makes up the economic environment. These are further classified into 5 different income-distribution patterns; rattling(prenominal) low, low, mean(a), high and very high incomes. Samsung Electronics should target markets from the medium income spectrum onwards, as these markets will cook the sufficient purchasing power. accessible Cultural The social cultural forces of a market segment will likewise affect the...If you sine qua non to get a blanket(a) essay, aver it on our website: Ordercustompaper.com

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