Perceptions And Attitudes Towards Solar Energy Environmental Sciences Essay

Perceptions And Attitudes Towards solar Energy Environmental Sciences EssayThe scope of this research is on the energy consumption patterns in India and what proportions of the energy needs argon met. We will consider the size of the market for the solar power extension as most split of India focus on the conventional energy rather than the renewable energy. A brief nigh the power domains in India is likewise discussed the selective information for this research is collected by interpreting the secondary data and by conducting interviews as in the primary data. A literature review on environmental merchandising is made by taking up the existing technology this will help us in making a market syllabus for the solar power sector that is viable.Power sector in India-A BriefThe power industry is growing rapidly in India as it consumes 3.4% of the global energy. in that respect is an increase in the annual demand by 3.6% everywhere the last 30years. The surging demand is from t he industrial and domestic sectors.Domestic sector 25.87% (2006-07)Industrial sector 35.5% (2006-07)The private and the global firms made their entry ever since they were al down(p)ed to participate in the power sector, 1991. But the State Electricity Board (SEBs) is the main source for generation and supply of electricity.Coal remains the dominant source of electricity, though there are many sources of power in India like Gas, Hydroelectric, Wind, and Solar. The installed capacity for power generation in India is 1,49,391.91 MW, and less than 60% of households consume electricity, the Industries followed by Agriculture are the two main sectors that consume power which is why the per capita consumption is very low in India.(India Reports,2009)Solar Energy scope and utilizationSolar energy in the recent times has been proved to be one of the most effective ways to generate electricity. Usage of Solar-powered equipment in large scale can be beneficial as the carbon dioxide emission would be reduced to a great extent indeed leading to a Green environment. The Solar-powered equipment could be used in hotels, hospitals, household purposes and government buildings as these are easily mountable on top of the buildings and requires less space. (Hughes,2009).Source Central Electricity Authority, Ministry of Power, Ministry of New and Renewable Energy and Frost Sullivan estimatesAs India receives 3000 hours of sunshine every year which is equivalent to over 5000 trillion kWh and has many solar resources. The daily average solar energy is 4-7 kWh per sq m in different parts of India depending on the location (kotwal,A,2008). India is useful for exploiting the solar power for generating electricity with the technology lendable as there are about 300 clear sunny days in most parts of the rude and the three important ways in harnessing the solar power is with the use ofPhotovoltaic Cells- which convert the sunlight into electricity when the light rays are misfortune on the carrells.Active solar heating systems- A collector is kept on the roof which absorbs the sunlight and in return heats the water tank attached to the collector.Passive solar design- Is used to trap more heat during the winter whilst non over heating during summers.Since the solar power is available in abundance it helps in fulfilling the energy needs of humans and with the recitation of the solar power, there might as good be a day where the buildings and households need not rely on the external grid for the power (Earthsummit,2002).There has been much advancement made regarding the solar power and with the introduction of nanotechnology which will improve the efficiencies and expiration in reduced infrastructure cost this can very soon be a very competitive source of energy in a tropical place like India, though there are separate sources of energy solar power has its advantages like the there are no transaction barriers for the suns energy and this type of equipment can be placed anywhere where there is sunlight and is in addition eco-friendly which will not hinder the other surrounding factors thus making solar power more affordable (Brito et al,2005), this type of tiny nanotechnology solar cell can be printed on a thin tensile light- retaining material which will reduce the cost of production compared to the silicon cells which requires a clean room for manufacturing with no dust and should be free from airborne microbes, still the nano materials are useful in capturing and transmitting the energy. (Carlstrom,2005).The use of plastic materials has brought a change in harnessing the suns rays as half of the suns energy lies in the infrared rays and the other half in the visible spectrum, the plastic materials with the nanotechnology has the tendency to capture the energy from the infrared rays which is five times more efficient than the existing solar cell technology (Lovgren,2005).We will look at the market and the players globally and in India which suits consumer needs.AimTo undertake a study on public awareness, attitude and perceptions of Solar power as an alternative to sources of power and to suggest a marketing plan for a technology/company that would be viable in India.ObjectivesTo psycho go bad and evaluate power sector in India.Identify and evaluate the alternative power sources in IndiaStudy on solar energy sector.To examine and analyze public awareness and perception of solar energy and alternative energy sourcesIdentify solar power generation technology in India and abroad.Identify the technology that consumer needs and would be most viable in India.To carry out a literature review on Environmental marketing.On basis of the know study a market plan is made to popularize the solar power generation technology in India.Research QuestionsWhat proportions of Indias energy needs are met by solar power?Size of market, players, types of equipment and their effectiveness/efficiency?How are they being marketed? Are domestic households being targeted?What is the level of awareness of domestic usage of solar power amongst Indians?Why has solar power not caught on in a big way in a tropical country like India?Forming a market strategy.Research MethodologyThe methodology used in this research is both primary and secondary, as this research deals with the current issues and also the data which is existing in the databases related to the Solar energy.Secondary DataThe data from journals, articles gives us an idea of how things were earlier regarding the usage of solar power equipment and also the data bases like Proquest-ABI Global, EBSCO, and Science Direct helps us to control out about the advancements made in the history of solar power with the help of the available statistics. This type of data is readily available on the internet or in the libraries so the time required to collect is comparatively less and there is a scope to find data in large amounts. The information which is obtained f rom the secondary data can be re-phrased and cited in the research with proper references and a detailed analysis on various power sectors can be obtained.Primary DataThe data collected from the primary data can be both qualitative and quantitative, as it uses different forms of data collection techniques likeQuestionnairesIt focuses on the sections of the research which are to be covered and can cover a large number of great deals opinion about a particular area of interest, a wider geographic coverage is obtained. In this research we make a questionnaire to find out about the attitudes and perceptions of Indian consumers regarding the usage of solar powered equipment. We mainly concentrate on the households as these constitute a major part in knowing the demand.The questionnaires once completed could be sent across through an email to various household groups in different locations in India and as well receive the reply through an email or post. The questionnaire could be structu red or unstructured with open and closed type questions in it which would help us yield information regarding the perceptions of the Indian consumers regarding the usage of solar power. With the help of resources like the survey monkey the questionnaires can be formed and sent across to tribe for their views about a particular aspect concerned with the research.InterviewsIt is a technique that is used to gain an understanding of the underlying reasons for messs attitudes, preferences or behavior. Interviews can be undertaken on a personal one-to-one basis or in a group. This can be done by calling up people personally or by having a gathering where a conference call could be setup and finding out information on how they feel about the usage of the solar powered equipment and as well make them aware of the advantages they get with the usage of the equipments. We can mainly focus on to what extent people in India are aware of the viability of the solar power.Project plan Gantt char t representationS.No.Title.JuneJulyAugustWeek2Week3Week 4Week 1Week 2Week 3Week4Week 1Week 2Week 31Research proposal completion2Sector analysis in India3Study of Solar power sector in India and world4Preparation of questionnaires and interview planning.5Interviewing people and filing responses received and literature review on environmental marketing.6Mapping needs to technology identification of technology/company.7Forming a marketing strategy.8Coalition of research work.