Mission statements in modern organizational environment Essay

agency tilts in modern font validational milieu - Essay ExampleFrom this research it is clear that the continuous blowup of globalisation has led firms internationally to continuously change their strategies, aiming to develop a strategic advantage towards their rivals. The victor of firms in the global market has been related to their perpetration statements, where the establishmental values and aims argon analysed. Mission statements are put ond for different purposes by organizations internationally most usually, mission statements are used as tools for presenting an organizations values and directions. However, the role of mission statements in business success is not clear. Moreover, meeting the targets corporate in the mission statement can be a challenging target for most organizations besides not at the same level. The role of mission statements in de conditionining organizational success is examined in this paper reference is also made to the value of mission stat ements as elements of the organization. Emphasis is given on the involvement of mission statements in different organizational activities but also on the value of mission statements as tools for promoting business strategies. It is proved that mission statements can help organizations to improve their per songance, mainly n the farseeing term, but their ability to offer immediate benefits is highly doubted, taking into consideration the fact that market conditions pretend been significantly deteriorated increasing risks for firms operating in all industries. 2. Mission statements in modern organizational environment 2.1 The role and value of mission statements as described in the literature Mission statements are commonly used for highlighting an organizations key values and targets (Lusthaus 2002). In other words, mission statements fall in each organizations aims, as they are aligned with a series of ethical rules (Little and Marandi 2003). However, the form of mission statemen ts is not standardized. In certain organizations, mission statements are short, not particularly descriptive, showing the customary framework of organizational activities (Williams and colour 1997). In other cases, mission statements are used as tools for better the image of the organization in the market and for enhancing the morale of stakeholders (Thompson and Martin 2010). This trend is clear in the literature produce in the specific field. In order to understand the role and the significance of mission statements in modern organizations, it would be necessary to describe the context of these statements, as identified in businesses worldwide. Williams and Green (1997) support that the term mission statements is often used instead of the term vision statements. At the next level, Williams and Green (1997) put down that a mission statement usually describes the broad direction of an organization (Williams and Green 1997, p.22). In this context, a mission statement is used for showing an organizations key values and the nature of its activities (Williams and Green 1997, p.22). Moreover, Kinney and Raiborn (2008) explain that a mission statement is used in order to highlight the purpose of the organization and the ways in which the organization will respond to the needs of its customers. Kinney and Raiborn (2008) also note that organizations tend to use a mission statement along with a values statement in order to build up their position in the market. On the other hand, Henry (2008) claims that a mission statement is used ripe for explaining the reasons for the existence of the organization. Other issues could be possibly incorporated in an organizations mission statement at the level that they are considered as necessary for improving the organizations position in the market. According to Trevino and Nelson (2010) mission statements